Manager, Web Content/Email Marketing (University of Arizona Health Sciences)
Tucson, AZ 
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Job Description
Position Information

Title Manager, Web Content/Email Marketing (University of Arizona Health Sciences)
Department Senior VP Health Sciences (6801)
Location UAHS - Tucson
Position Summary

The Office of Communications at the University of Arizona Health Sciences is seeking a highly qualified professional for the role of Web Content/Email Marketing Manager who will maintain and coordinate the development of new content for the UArizona Health Sciences website, and manage and execute email communications including newsletters and campaigns in support of Health Sciences brand marketing strategies.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please .

The University of Arizona is in the process of creating a new classification and compensation architecture. This University Career Architecture Project (UCAP) will revolutionize the way we think about professions and manage compensation at the UA. It is a two year initiative that will replace the current classified staff and appointed professional categories of employment with market-based job functions and families. As an applicant, UCAP will create clearer career paths and opportunities and will help you make more informed pay decisions. To learn more about this project, please visit ucap.arizona.edu.

Duties & Responsibilities
  • Maintain the content of the website: create, edit, update and publish approved pieces of content using a Content Management System (CMS).
  • Coordinate the development of new pieces of web content, including text, graphics, video and interactive elements in consultation with other Communications teams; identify content that is out of date for revision.
  • Optimize web content to be search engine friendly.
  • Regularly test site functionality, initiate corrective actions and recommend user interface enhancements based on User Experience (UX) design methodologies.
  • Maintain a taxonomy drawn from content objectives and ensure all website pages are tagged with relevant keywords and themes.
  • Promote and maintain website accessibility.
  • Develop email communications strategy with various internal stakeholders to identify proper approach to increase audience awareness, engagement, retention, and growth.
  • Manage email campaigns, including setup, testing, deployment and reporting.
  • Establish key metrics, create review cycle and provide insights on audience intelligence.
  • Partner with other Communications teams to optimize email content.
Knowledge, Skills, & Abilities
  • Experience developing web content based on strategic objectives.
  • Strong knowledge of CMS, preferably Drupal.
  • Working knowledge of web analytics tools such as Google Analytics and additional Google Marketing Platform tools.
  • Experience using editing and publishing software, including Adobe Creative Suite.
  • Strong understanding of web technologies (HTML, CSS, JavaScript), and UX design.
  • Experience working with email marketing and marketing automation platforms.
  • Ability to think critically and make optimization decisions tied to data analytics.
  • Demonstrated understanding of email marketing best practices.
  • Ability to present technical information to nontechnical audiences.
Minimum Qualifications
  • Bachelor’s degree in related field or equivalent advanced learning attained through professional level experience.
  • Minimum of 5 years of relevant work experience.
Preferred Qualifications
  • Practical knowledge and expertise of concepts, principles, and practices of visual content production, a general understanding of related disciplines, and general management principles.
  • Problem-solving skills involving analysis and interpretation, and innovation and creativity.
  • Ability to review the effectiveness of visual content projects and production, and ability to make necessary adjustments for continuous improvement.
FLSA Exempt
Full Time/Part Time Full Time
Number of Hours Worked per Week 40
Job Category Administrative and Professional
Benefits Eligible Yes - Full Benefits
Posted Rate of Pay DOE
Type of criminal background check required: Name-based criminal background check (non-security sensitive)
Posting Detail Information

Posting Number A24307
Number of Vacancies One
Desired Start Date
Position End Date (if temporary)
Limited to Current UA Employees No
Contact Information for Candidates

Vera Madril
vmmadril@email.arizona.edu

Open Date 11/15/2019
Close Date
Open Until Filled
Review Begins On 11/22/2019
Special Instructions to Applicant
Diversity Statement

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As an Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.

Quick Link for Internal Postings

The University of Arizona is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Hours per Week
40
Salary and Benefits
DOE
Required Education
Bachelor's Degree
Required Experience
5+ years
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