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Recently, I've been working with outplacement clients who want to pursue sustainable careers; that is, to work in socially or environmentally responsible companies performing activities that make a difference in the world. I think this is laudable and hope they are able to find their ideal jobs and enjoy long tenures doing work that really matters to them.

Actually, though, virtually all displaced workers want sustainable careers. By this they mean finding the perfect job that will spare them the trauma of another layoff and job search. Their question is, “How do I do that?” Unfortunately, during mergers and acquisitions or economic downturns, there is no easy answer and certainly no guarantee that particular jobs will last.

Yet, there is a career management strategy that can lead to career sustainability. By engaging in the personal branding process, you can achieve clarity about what you do that no one else does quite like you. With that knowledge, you can establish an ongoing brand identity system to clearly, consistently, and constantly communicate your value to the people who need to know about you in your organization and industry. Combine your brand with the skills to effectively function in our increasingly flat world, and you’re less likely to spend time actively pursuing opportunities. Instead, opportunity is more likely to find you!
 
Life Strategist. Owner, Threshold Consulting, Decatur, Georgia, USA
"It's your life, own it."

With his smart, holistic approach, Walter Akana supports mid-career professionals in making conscious plans that enable them to take control of their careers and lives. Enthusiastic and forward-thinking, Walter brings his passion for self direction and personal responsibility to his life and his work.

After delivering career services in not-for-profit settings, Walter translated his social work skills into a career in corporate training and development, where he worked with professionals in commercial and investment banking. He went on to found Threshold Consulting and currently works with clients who want more satisfaction and meaning in their careers and lives.

Walter, a native New Yorker, holds a Master of Science, in social services, from Columbia University. He is a Reach Certified Personal Branding Strategist and RPS Trained and Life Options Certified Retirement Coach. He is also a member of the Association of Career Professionals International, and the Career Management Alliance. Additionally, Walter is an organizer of A Brand You World Global Telesummit, an event held to celebrate ten years of personal branding.

Contact Walter at 678-938-951, or at wakana@threshold-consulting.com. You may also visit his Web site at www.threshold-consulting.com.