The Office of Communications at the University of Arizona Health Sciences is seeking a highly qualified professional for the role of Digital and Social Analytics Manager who will measure and report on earned, owned and social media performance, provide insights on opportunities for content and campaign enhancement, and help transition the department into a culture of data-driven decision making in support of Health Sciences brand marketing strategies.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!

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The University of Arizona is in the process of creating a new classification and compensation architecture. This University Career Architecture Project (UCAP) will revolutionize the way we think about professions and manage compensation at the UA. It is a two year initiative that will replace the current classified staff and appointed professional categories of employment with market-based job functions and families. As an applicant, UCAP will create clearer career paths and opportunities and will help you make more informed pay decisions. To learn more about this project, please visit ucap.arizona.edu.

• Develop a deep understanding of available data across all digital and social media channels and how they can be used for improving performance and solving problems.

• Interact with dashboards, create reports that measure and monitor digital and social media progress against goals, and perform ad hoc analysis diving into the impact of individual pieces of content and campaigns.

• Work with UI/UX strategists and designers to identify and track key KPIs for digital and social experience personas, stories, components and journeys.

• Collaborate day-to-day with digital and social content producers and UI/UX team to optimize reporting roadmap against priorities.

• Conduct ongoing analyses of target audiences across digital and social experiences.

• Define best practice approaches for analyzing online user behavior, configuring analytics technology, and interpreting data to optimize content success.

• Deep knowledge and experience using platforms such as Google Analytics, Google Tag Manager, AdWords and Web Analytics.

• Possesses strong working knowledge of all aspects of social media, and a deep understanding of social media platforms such as Facebook, Twitter, Instagram, YouTube, etc.

• Extremely comfortable with pulling and analyzing data to report on content/campaign performance.

• Proven ability to develop strategies and inherent curiosity about audience behavior.

• Strong problem-solving and critical thinking skills, and the creativity to find and try new solutions.

• Familiarity with SEM/SEO strategies.

• Ability to think critically and make optimization decisions tied to data analytics.

• Ability to present technical information to nontechnical audiences.

• Bachelor’s degree in related field or equivalent advanced learning attained through professional level experience.

• Minimum of 5 years of relevant work experience.

• Practical knowledge and expertise of concepts, principles, and practices of visual content production, a general understanding of related disciplines, and general management principles.

• Problem-solving skills involving analysis and interpretation, and innovation and creativity.

• Ability to review the effectiveness of visual content projects and production, and ability to make necessary adjustments for continuous improvement.

Vera Madril
vmmadril@email.arizona.edu

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As an Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.